27 Jul, 2018

81% of Australians feel disconnected to brands during transactions

2019-06-11T15:04:53+10:0027 July 2018|

MuleSoft’s ‘Consumer Connectivity Insights 2018’ report found that 81 per cent of Australian consumers believe that organisations in at least one of the four sectors surveyed provide a disconnected experience.

The surveyed sectors included banking, insurance, retail and government, with responses from more than 8000 consumers, and looked specifically at whether […]

23 Jul, 2018

The difference between CX and UX

2019-06-11T15:04:53+10:0023 July 2018|

What is Customer Experience?
Customer experience has a greater scope, and includes the customer’s engagement with all channels of the brand. This
umbrella concept covers:

Customer service, brand reputation, advertising, sales process, pricing fairness, and product delivery.

What is User Experience?
User experience is the customer’s experience with […]

27 Jun, 2018

How Instagram’s new move affects your business

2019-06-11T15:05:05+10:0027 June 2018|

Last week Instagram launched a game-changing feature that allows users to share longer form vertical videos. Ultimately competing with web giant YouTube, Instagram TV (IGTV) will exist as a stand-alone app as well as through the regular Instagram app.)

Videos will be shown vertically, and can go for up to […]

25 Jun, 2018

Roxanne Good joins Komosion as UX Designer

2019-06-11T15:05:05+10:0025 June 2018|

Komosion is pleased to announce that Roxanne Good has joined the Sydney team full-time as our UX designer!

Roxanne is an enthusiastic and highly motivated graphic designer with experience ranging from branding, customer experience and UX design, and data visualisation.

Roxanne has over three years experience in the design industry working […]

21 May, 2018

Inside Komosion: New Education, Government and Tourism clients

2019-06-11T15:05:05+10:0021 May 2018|

Komosion is pleased to announce some exciting new client projects that are underway!

Komosion has been working with Visit Victoria to help them adapt to the changing nature of traveller’s needs. Visit Victoria is the State’s primary tourism, business and major events company that leads the sector in creating, curating and […]

18 May, 2018

How to stand out in competitive markets

2019-06-11T15:05:05+10:0018 May 2018|

Curious how business’ continue to be different and best serve their customers, consequently making them stand out in saturated and competitive markets?

Well last week, Komosion’s Executive Chairman John O’Neill, Head of Social at Web Profits Katherine Chalhoub, Director of Marketing at Universal Music Australia Garret Haakma, and Head of CREATE […]

27 Apr, 2018

What matters most to consumers?

2019-06-11T15:05:05+10:0027 April 2018|

In a society that revolves around technology, many brands believe that things like the design of a website, the user-friendliness of a mobile app and automation are at the forefront of a consumer’s mind.

And this is where many brands make mistakes. While up-to-date technology is important, most consumers consider these […]

23 Mar, 2018

Ken Henry: Business must have a purpose beyond just profit via AFR

2019-06-11T15:05:05+10:0023 March 2018|

A recent article in The Australian Financial Review, by Jacob Greber, touches on why businesses need to build an agenda that will not only make money, but also make a positive contribution to society.

Chairman of National Australia Bank (NAB) Ken Henry, says businesses must “demonstrate that our social purpose […]

23 Mar, 2018

How Komosion created FedUni’s best performing campaign

2019-06-11T15:05:05+10:0023 March 2018|

Komosion engaged with Federation University (FedUni) last year to create a campaign that promoted the High Achievers Scholarship aimed at attracting students with an ATAR of 80+.

The campaign was specifically designed to intercept potential students and their career advisors in their path to choosing a university. Komosion assisted FedUni […]