“The Voice of the Customer can be a remarkably unifying force”
CX and Journey Mapping
Komosion’s journey mapping approach follows ‘Design Thinking’ principles and seeks to establish an ‘outside in’ frame for thinking about service delivery – based on customer needs and behaviours vs existing channel design.
We have a proprietary journey mapping process that allows us to distil and define key audience segments, journeys and needs that our clients should focus on.
We review the internal service delivery framework to identify gaps and create prioritised phased action.
We map journeys for Customers, Passengers, Students, Stakeholders and Employees among others
There are some places quantitative analysis simply can’t go. Behaviour and decision-making is based on emotion, and qualitative research often contains the jewels of consumer behaviour that drive growth.
We use ethnographic techniques such as mystery shopping and in-situ observation to gather qualitative insights.
We employ trained qualitative experts to run deep-dive personal interviews and focus groups. These get to the true behavioural motivations upon which product, service and design decisions hinge
We work with data sources from website analytics to rich text and statistics to define strategy, confirm touch points and produce insights.
Our approach is inclusive, designed to gain buy-in from internal stakeholders from the beginning of the project. We conduct sessions with relevant members of data and technical teams, with a view to understanding what part of the customer journey to track. We offer:
Internal database interrogation
Quantitative survey design
Execution of data collection and analysis
Quantitative research enables the hypotheses gained from qualitative work to be proven or disproven as confirmed facts.
UX/UI (Web Omnichannel Assessment)
User Experience (UX) and User Interaction (UI) design are fast becoming the single most important purchase drivers for online shopping, overtaking even price in the decision-making process. People-centred websites last longer, perform better and ultimately save their owners money. We run a proven assessment, recommendation and implementation process that’s helped our clients’ performance since 2009.
Create or refine user archetypes, needs and drivers
Think-aloud, remote and in-person usability testing with open-ended and closed task protocols
Information architecture review
Card sorting activities
Fast and efficient prototyping
3D architectural mapping
Complete design package that’s 100% build-ready
We run a brand-focused in-depth review of organisations across competitors and best-practice parallel verticals. Reviews cover:
Brand positioning, brand identity
Visual and verbal language examples in order to demonstrate and rationalise a brand direction ready for a testing phase with employees and customers of positioning elements
Visual Mock-ups of positioning elements
A well-defined CRM that fits an organisation’s needs is an incredibly powerful tool for growth, and a clear CRM strategy is crucial for procuring and setting up what’s often a significant investment. We look at:
Existing systems architecture
Desired outputs and communications strategy
From strategy to sourcing, setup and implementation, we drive CRM success within organisations of all sizes.
Customer Data is rarely as good as it could be, or working as hard as it should be.
We work with our clients to understand the current architecture and lifecycle of their customer data. We assess determine fit-for-purpose Quality KPIs, and quality test our client data against them.
We look for root cause problems, business impact and recommended improvement actions including ways to derive more value from data including new customer insights
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Advisory Board Member
Advisory Board Member
Business Analyst and Communication Co-ordinator
Financial Accounting Manager
UX/UI Lead and Client Relations Manager
As Komosion’s lead UX designer, Joe creates clean and modern designs which build from a thorough research process and speak directly to the user’s needs.
He has 15 years’ experience as a creative professional in the fields of UX Design, architecture and photography and previously worked as a UX Designer for Givvable and an Architect for Peter Jay Associates and Custance Associates. He is also a part time wedding photographer.
Joe holds a Bachelor of Architecture, from the University of Sheffield and is a graduate of the UX Immersive Program, General Assembly, in Sydney.
General Manager and Principal Consultant
Kate is an outstanding digital strategist with global expertise in digital publishing, having run research, product management and marketing functions across digital and print for one of the world’s biggest educational publishers, Pearson PLC, at its London headquarters.
Kate is highly proficient in user research and ecommerce systems, product management, pricing and distribution across B2B and B2C channels and digital communications. She has overseen change management programs within multi-departmental matrix organisations as well as startups.
Kate holds a BA/BComm from the University of Melbourne and a MA in Electronic Comms and Publishing from University College London.
Principal & Senior Strategy Consultant
John O’Neill founded Komosion in 2009 and has worked in small businesses for over 10 years. He is a former MD of Destination NSW, is a Chairman and Non Executive Director and Advisor on Digital Transformation to the National Museum of Australia. He was the Communications Manager for the $640 million Ticket Marketing Program for the Sydney 2000 Olympic Games.
John holds a Masters in Management from ANU. John has led and managed change through highly complex government, corporate and not-for-profit environments.