David Jones.

David Jones were looking to regain market share in the competitive online Bridal Registry vertical. Bridal couples use digital channels and tools at almost every touchpoint in planning a wedding, and expect an easy, seamless user experience. David Jones engaged Komosion to research, scope, implement and design their new competitive strategy and application development.

User research and experience design

Technical development and hosting

Retail

John O’Neill

Komosion identified a $39.9m increased revenue opportunity for David Jones through recommended innovation, to reclaim its previous 15% share of the Bridal registry market.

Founder and Principal, Komosion

Our Approach

We used a largely qualitative research process to uncover what bridal registry couples were missing from the David Jones experience, including:

  • Mystery shopping in-store and online
  • 1:1 interviews with staff, users and suppliers
  • Hypothesis customer journey workshop with relevant David Jones staff
  • Focus groups with members of target segments
  • Detailed sales, website and category data analysis.

These primary research findings informed the David Jones Bridal Registry online redesign and marketing strategy.

  • Modernised omnichannel and digital only gift registry experience
  • David Jones regained its lost market share
  • David Jones greatly increased their Customer Satisfaction
  • Komosion identified there was a $39.9m increased revenue opportunity for David Jones if it could innovate and reclaim its previous 15% share of the Bridal registry market.
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