News Corp Australia.

News Corp wished to ensure their top and rising advertisers were consuming their services in line with the company’s offering.

Komosion was engaged to review and recommend a new model for engaging the organisation’s commercial influencers via its hospitality program and other initiatives. This included developing:

  • a more complex understanding of what influencers value most; and
  • how to systemise those requirements with a supported CRM program. 

User research and experience design

Delivery and change management

Professional Services

Damian Eales

“I've found them excellent in the work they have done on the consumer side of the business.”

Global Head of Transformation, News Corp

Our Approach

We segmented the retail outlets to provide priority focus, set a framework for finding new distribution opportunities and redefined Account Service Managers roles and responsibilities.

We then focused the business of four key streams of work to achieve our goals:

  1. Align News Corp Australia teams to deliver profitable sales and growth
  2. Create visibility & direct management of sub agents to improve efficiency / profit
  3. Implement a new scaled distribution model
  4. Help select newsagents become better retailers.
  • All the Member information in one dashboard, updated in real time
  • All the Assets information in another dashboard, updated in real time
  • Automated communications and tactical recommendations based on data captured
  • Some Assets assigned exclusively to each program, with any leftovers available in an Asset pool that can be signed out/offered to various program Members as needed.
  • All offers aligned to the subject matter verticals as defined by the client and validated by Komosion’s user research.
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