News Corp wished to ensure their top and rising advertisers were consuming their services in line with the company’s offering.
Komosion was engaged to review and recommend a new model for engaging the organisation’s commercial influencers via its hospitality program and other initiatives. This included developing:
User research and experience design
Delivery and change management
“I've found them excellent in the work they have done on the consumer side of the business.”
We segmented the retail outlets to provide priority focus, set a framework for finding new distribution opportunities and redefined Account Service Managers roles and responsibilities.
We then focused the business of four key streams of work to achieve our goals:
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