ACU.

The Australian Catholic University were struggling to communicate effectively with their students using their existing comms planning and digital tools. They approached Komosion to create a new Student Communications Framework, supported by a Content Management System.

Strategy and consulting

Delivery and change management

People and organisational development

Higher Education

Paul McJannett

We now have some decent business systems integrated with the enrolment and finance systems of the University; good social media and our own Microsite for...

Director, Student Engagement and Services

Our Approach

  1. Mapped the omnichannel Student Communications Journey with stakeholders and students.
  2. Recommended personalisation, strategy and planning improvements, especially via the digital channel.
  3. Created a draft RFP and scoring workbook to procure the CMS.
  4. Managed and facilitated the RFP with 5 vendors researched and shortlisted
  5. Managed the demonstration to ACU and fielded questions from vendors.
  6. Collaboratively evaluated vendor responses and selection.

“We were building a new student portal and we got a deeper understanding of what they wanted, and we began to personalise our communication tools to that so they could drive what they’re hearing from us.”

Emeritus Professor Anne Cummins, the Deputy Vice Chancellor, Students, Learning and Teaching

 

Get in touch