Why websites are harder than you think

John O'Neill

What happens when a client’s website traffic quadruples in response to the pandemic?

It’s amazing how easy one imagines it is to spin up and support a website these days – and how hard it proves, in practice.

That’s because to do it well, there are a multitude of modern economy disciplines that come into play and none more important than managing a hosted environment during the pandemic as people have flooded to online services.

We host almost all our client sites in the Amazon Web Services (AWS) “cloud” – recently approved to host federal government data in Australia – which has provided huge comfort to both our team and our clients.

When a number of our clients experienced extraordinary growth in online traffic during the latest lockdowns, we were able to swiftly and securely move them from shared hosting to their own independent instances.

This all happens via what is called DevOps – defined by AWS as “the combination of cultural philosophies, practices, and tools that increases an organisation’s ability to deliver applications and services at high velocity: evolving and improving products at a faster pace than organisations using traditional software development and infrastructure management processes”.

AWS says what we know to be true: “This speed enables organisations to better serve their customers and compete more effectively in the market.”

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