ASFA.
The Association of Superannuation Funds Australia had identified the need to replace their Customer Relationship Management System to better segment, understand, serve and communicate with their 400+ core stakeholders, from super funds to service providers. They asked Komosion to help them do this effectively.
Strategy and consulting
User research and experience design
Professional Services
Katrina Horrobin
We were very pleased with Komosion's work. They managed to pull together the things we knew but struggled to pull into a set of requirements.
Our Approach
Komosion embarked on a thorough investigation of ASFA’s organisational structure, strategy, goals, communications and engagement to gather technical requirements and user requirements.
We then completed a CRM provider deep dive to assist ASFA in making their procurement decision.
A CRM is one of the most important systems in an organisation, and it’s rarely used to its fullest potential. Our goal was to make sure ASFA’s money was going towards a change that would achieve real change.