Following the recent appointment of Sue Johnson as General Manager, Komosion is evolving its offering to include a Marketing Operations service.
Komosion’s Marketing Operations offering can work alongside an existing marketing team or take on full responsibility for a client’s marketing operations.
“Thinking about her needs as a client, Sue coined the phrase ‘Less Hassle and More Hustle,” said John O’Neill, Komosion’s Founder. “We liked it so much, we’ve made it our headline promise.”
Expertise Drives New Service
O’Neill said Johnson brings to Komosion and its clients 20 years of marketing operations know-how which has driven unrivalled results for Flight Centre and its brands in Australia and overseas as well as Spicers Retreats.
“This felt like a natural extension of Komosion’s offering which has seen us deliver major customer strategy, experience design and digital enablement projects for more than 15 years to iconic brands and leading organisations in the Australian marketplace.”
This included work for such organisations as News Corporation, David Jones, Tabcorp, Nestlé, ANZ, Sydney Opera House, Flight Centre, Accor Hotels, InterContinental Hotels Group, and numerous universities and government agencies.
Said Sue Johnson: “Our job is to provide our clients with the tools and expertise they need to efficiently operationalise their marketing activities. Our success is tied to their success – not time-based billings.
“It’s the grunt work of making sure you’re getting value for money when you’re spending on marketing by bringing that expert eye that links the business plan to the marketing function.”
Core components of the Marketing Operations Service
1. Marketing Plan Development
Review, and/or development of your marketing plan to ensure it’s specific, measurable, achievable and aligns with your wider business goals.
2. Search Engine Optimisation
Review your current SEO and implement our self-serve SEO tool to increase your online visibility.
3. Content Management
Management of content creation, curation, optimisation, and distribution across various channels (websites, blogs, social media, email, etc.).
4. Campaign Management
End-to-end management of marketing campaigns, including planning, execution, monitoring, and optimisation.
5. Marketing Automation
Ongoing management of marketing automation to streamline repetitive tasks, such as email marketing, lead generation and nurturing campaigns.
6. Analytics & Reporting
Regular reporting on the performance of marketing activities, including website traffic, campaign ROI, conversion rates and customer engagement metrics.