Your information was written for people. Now AI has to read it too.
For 25 years, search was a beauty parade. Now AI writes the answers, using whatever information it can find and read. Here's what AI-ready information looks like.
How AI is changing the role of websites
For more than two decades the web followed a simple pattern. Someone searched for something. Google returned a list of links. The user clicked through to a website. The web was built on articles, guides,…
Time to act as we see how much AI is disrupting digital commerce
The New Year has kicked off with the release of research showing how significantly AI is disrupting the search traffic model on which Australia's digital commerce is based. Research from the Reuters Institute, released in…