VTIC.

Faced with a constantly evolving choice of digital resources and conflicting strategies, the Victorian Tourism Industry Council wished to create a practical guide for providing information and services to visitors in an age of customer empowerment enabled by digital technology.

Strategy and Consulting

Strategy and Consulting

User research and experience design

Higher Education

Felicia Mariani

The innovation, creativity, cutting edge technology and, importantly, the analysis and insights Komosion provides are invaluable in connecting you with your established and new markets....

CEO, Victorian Tourism Industry Council

Our Approach

  • Smart retailers are increasingly anticipating our needs and intercepting us with the right information or offers via digital channels, at just the right time.
  • When we do meet our customers physically, the best retailers ensure going in-store is a stimulating experience that meets our needs and excites us with other opportunities.
  • Going forward, we will all need to use technology to establish and maintain a relationship with our visitors.

The Victorian Visitor Servicing Toolkit was launched to industry and stakeholders at the 2019 Victorian Visitor Information Services Summit, run by the Victorian Tourism Industry Council.

Its practical nature was what the industry had been missing – post-COVID-19, the doctrine of customer anticipation is still a core driver of visitor servicing in Victoria.

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