The flagship hotel in Sydney wanted a full website restructure and redesign, to improve website and conversion performance. The design challenge was to come up with a fresh take on an established and beloved icon, whilst remaining true to a strong and consistent brand identity.
User research and experience design
Technical development and hosting
Since launch, traffic has increased to 14% higher than pre-Covid levels, and 73% since Q4 2020
General Manager, Komosion
This engagement happened in the middle of the 2020 Covid-19 pandemic. The hotel industry was suffering an unprecedented business shut-down, and all meetings, consultations, design reviews and user acceptance testing had to happen remotely.
We worked with InterContinental Sydney’s internal marketing team to take a methodical, step-by-step approach, checking in more often than we usually would to ensure compatibility with brand guidelines and the client’s vision. We recommended WordPress as the most functional and easy-to-use CMS for template flexibility and compatibility with various third-party vendors, a common practice for global companies.
To ensure understanding of the build and CMS back end, we had the client spend more time directly with developers than usual. This occasional removing of the client relations ‘middle man’ helped clarify questions in a shorter time frame.
The new InterContinental Sydney website uses streamlined navigation, consistent photographic style and a unified brand approach to improve user experience.
As well as the website design and build, we brought an old URL into line with the accepted InterContinental nomenclature, sydney.intercontinental.com.
Our custom calendar module tagged and showcased InterContinental Sydney’s various events, whilst enabling integration with a global voucher provision partner.
The result has been increased traffic and increased session duration, over and above even pre-Covid-19 levels.
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Advisory Board Member
Advisory Board Member
Senior Customer & Digital Experience Consultant
Financial Accounting Manager
UX/UI Lead and Client Relations Manager
As Komosion’s lead UX designer, Joe creates clean and modern designs which build from a thorough research process and speak directly to the user’s needs.
He has 15 years’ experience as a creative professional in the fields of UX Design, architecture and photography and previously worked as a UX Designer for Givvable and an Architect for Peter Jay Associates and Custance Associates. He is also a part time wedding photographer.
Joe holds a Bachelor of Architecture, from the University of Sheffield and is a graduate of the UX Immersive Program, General Assembly, in Sydney.
General Manager and Principal Consultant
Kate is an outstanding digital strategist with global expertise in digital publishing, having run research, product management and marketing functions across digital and print for one of the world’s biggest educational publishers, Pearson PLC, at its London headquarters.
Kate is highly proficient in user research and ecommerce systems, product management, pricing and distribution across B2B and B2C channels and digital communications. She has overseen change management programs within multi-departmental matrix organisations as well as startups.
Kate holds a BA/BComm from the University of Melbourne and a MA in Electronic Comms and Publishing from University College London.
Principal & Senior Strategy Consultant
John O’Neill founded Komosion in 2009 and has worked in small businesses for over 10 years. He is a former MD of Destination NSW, is a Chairman and Non Executive Director and Advisor on Digital Transformation to the National Museum of Australia. He was the Communications Manager for the $640 million Ticket Marketing Program for the Sydney 2000 Olympic Games.
John holds a Masters in Management from ANU. John has led and managed change through highly complex government, corporate and not-for-profit environments.