The flagship hotel in Sydney wanted a full website restructure and redesign, to improve website and conversion performance. The design challenge was to come up with a fresh take on an established and beloved icon, whilst remaining true to a strong and consistent brand identity.
User research and experience design
Technical development and hosting
Since launch, traffic has increased to 14% higher than pre-Covid levels, and 73% since Q4 2020
General Manager, Komosion
This engagement happened in the middle of the 2020 Covid-19 pandemic. The hotel industry was suffering an unprecedented business shut-down, and all meetings, consultations, design reviews and user acceptance testing had to happen remotely.
We worked with InterContinental Sydney’s internal marketing team to take a methodical, step-by-step approach, checking in more often than we usually would to ensure compatibility with brand guidelines and the client’s vision. We recommended WordPress as the most functional and easy-to-use CMS for template flexibility and compatibility with various third-party vendors, a common practice for global companies.
To ensure understanding of the build and CMS back end, we had the client spend more time directly with developers than usual. This occasional removing of the client relations ‘middle man’ helped clarify questions in a shorter time frame.
The new InterContinental Sydney website uses streamlined navigation, consistent photographic style and a unified brand approach to improve user experience.
As well as the website design and build, we brought an old URL into line with the accepted InterContinental nomenclature, sydney.intercontinental.com.
Our custom calendar module tagged and showcased InterContinental Sydney’s various events, whilst enabling integration with a global voucher provision partner.
The result has been increased traffic and increased session duration, over and above even pre-Covid-19 levels.