Founded Komosion in 2009 and leads its strategy, client work and executive AI education, helping leaders work out where AI can make a real difference to their organisations. John was Managing Director of Tourism NSW (now Destination NSW) and a non-executive director of what is now Business Events Sydney, and held senior government roles, including at the Sydney 2000 Olympics and in NSW trade and investment. He began as a journalist with the Sydney Morning Herald, ABC and Network Ten, and chairs Destination North Coast NSW.