Rugby World Cup Microsite – Responsive web design, Development
Global Travel Agency Flight Centre, engaged Komosion to develop a promotional website to promote and sell travel packages to the 2015 Rugby World Cup. The requirements for the new site were to create an engaging design that met both Rugby World Cup and Flight Centre brand guidelines. In addition the site had to feature a prominent call to action to drive package sales and support customers on their pathway to purchase. Customers could select their preferred inquiry channel – either calling the call centre, connecting to travel agents or live chat. The new website was also to be responsively designed to be optimised for tablet, desktop and mobile devices.
Critical to the project was ensuring prominent calls to action to generate new accommodation and integration of booking engines.
Client: Flight Centre
The project involved undertaking stakeholder research and a full User Experience Analysis to identify a customer focused solution that would drive retail sales.
The UX and Creative Team then developed responsive wireframes and engaging designs that were presented to the client for approval with the Rugby World Cup governing body. We adopted a ‘mobile first’ methodology designing for mobile devices and then adopting designs for desktop and tablets.
The new designs featured prominent emotive imagery, the use of brand colour palette and strong calls to action to assist customers in purchasing packages. The variety of travel packages were displayed to reflect the insights captured during the stakeholder research. The new website effectively rendered on desktop, tablet and mobile devices.
The site was developed by Komosion’s technical team on the Drupal Content Management System and featured live chat and interfaces to the call centre and travel agent network.