Project Description

Australian Catholic University – Brand Development

The Challenge

The Australian Catholic University engaged Komosion to map the journeys of its a students in an effort to enhance the student experience delivered across the nine campuses nationally and to improve the quality and efficiency of communications via the better utilisation of digital channels.

The Solution

We undertook research into best practice student experience design in the tertiary sector. The strategy team conducted a series of stakeholder workshops to map the journeys across the student lifecycle from enrolment to alumni The student experience of international and online students were also investigated.

Focus groups with the various student segments were undertaken to test the student journey hypothesis that were constructed from the stakeholder workshops.

The Result

Komosion created a strategy to market the student services value proposition. Komosion created a twelve month marketing calendar and developed a brand identity and associated digital and print collateral for the DiscoverU student services.

“The student journey mapping research conducted by Komosion uncovered many surprising insights into student life at ACU and this greater understanding has resulted in a fundamental shift in the student communication strategy for the university.” Pauline Murphy, Director, Student Strategies Australian Catholic University